What we collect, and what we don’t.

Who we are

CYPHERIFT builds websites for tradespeople in the United Kingdom and the United States. For data protection purposes we are the data controller for information collected through this site. You can reach us at info.cypherift@gmail.com or +1 (609) 682-0450.

What we collect

There are only two ways this site collects anything about you.

When you use the enquiry steps

The four questions on our contact page ask for your trade, the area you work in, your name and a mobile number. The number is used to text you a link to your demo site, and for nothing else — we do not call it unless you ask us to, and we never pass it on.

Everything you type is sent to us by email and stops there. We do not run it through a CRM, an advertising platform, or a marketing automation tool.

When you get in touch directly

Our contact page links out to Instagram, and lists our phone number, WhatsApp and email address. If you message, call or email us, we hold whatever you chose to send — normally your name, your trade and how to reach you — in that inbox or that app, and nothing more. We do not run it through a CRM, an advertising platform, or a marketing automation tool.

Messages you send on Instagram or WhatsApp are handled by Meta under their own privacy policy, not ours. We only see them the way any account holder sees a message.

Anonymous usage measurement

We use Vercel Web Analytics and Vercel Speed Insights to see which pages get visited and how quickly they load. These record page views and performance timings without cookies and without building a profile of you. We cannot use them to identify individual visitors.

What we don’t collect

• No advertising or tracking cookies, and no third-party ad pixels.
• No accounts, passwords, or logins — there is nothing to sign up for.
• No payment card details. Payment is arranged directly with us, away from this site.
• No selling, renting, or sharing of your details with anyone for marketing.

The only thing this site stores in your browser is a small setting recording that the site displays in dark mode. It contains no personal information and never leaves your device.

Why we hold it, and for how long

We use what you send us for one purpose: to reply to you, build your demo, and carry out work you ask us to do. In UK and EU terms our lawful basis is legitimate interest in responding to a business enquiry you started, and performance of a contract once you become a client.

Enquiries that do not turn into work are deleted within 24 months. Records connected to paid work are kept for 6 years, which is how long tax and accounting rules require.

Who else can see it

We keep the list of companies involved as short as we can:

• Vercel — hosts this website and provides the anonymous analytics described above.
• Google — our email runs on Gmail, so enquiries and any email you send us are stored there.

Both are based in the United States, so your information may be handled there. Nobody else receives it. If you message us on WhatsApp, that conversation is also covered by WhatsApp’s own privacy terms.

Your rights

You can ask us for a copy of what we hold about you, ask us to correct it, or ask us to delete it. Email info.cypherift@gmail.com and we will deal with it within 30 days. There is no charge.

If you are in the UK and you think we have handled your information badly, you can complain to the Information Commissioner’s Office at ico.org.uk. We would rather you told us first so we can put it right.

Children

This site is aimed at businesses and is not intended for anyone under 16. We do not knowingly collect information about children.

Changes

If we change how any of this works, we will update this page and the date at the top. We will not quietly start doing something with your information that this page says we do not do.